Setting High Standards
You have a vision of a magnificent new spa and… A spa consultant may help you select equipment. The equipment may have special electrical or plumbing requirements that the architect needs to take into...
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Overcoming Natural Nail Care Challenges
Your clients and patients love beautiful nails! While artificial nails… Nails, like hair, grow from the matrix. As older nail cells grow out, new cells replace them. The older cells are compacted and...
View ArticlePromotions with a Capital "P"
They say, “Diamonds are a girls best friend”. In my… THE queen of a make-up, empire Estee Lauder started it all with her magical potions and her touch. Women soon longed for and looked forward to her...
View ArticleGreat Clients are Made, Not Born (Part 3 of 3)
And last but not least is the important consideration of… I go so far by having them demonstrate to me how they apply it on their face. You would be amazed how one side gets 95 percent of the product...
View ArticleBoost Your Income
Pursuing the right marketing strategies is critical to the financial… In other words purchase domain names to support your marketing effort. You should also make sure your Home Page is full of key...
View ArticleMove Masks: Selling Retail Masks
Masks are an incredibly effective part of one’s skin care… Your Aestheticians do not want to sell Often I find that aestheticians have a negative idea of the selling process; mention of the word...
View ArticleBuilding Your Business
Building your successful spa and salon business all begins with… 1. Expect Lifelong Customers. Your product may solve a problem they have, but think about how their complete satisfaction will bring...
View ArticleStock Control
Every retailer dreams about inventory literally “flying off the shelves”,… Especially for a new business, anticipating and averting classic inventory problems will prevent your sales from losing...
View ArticleWhy Customer Efforts Crash and Burn
If you have tried repeatedly to get a focus on… CEO’s aren’t clear about where they want to take the company for customers. When the CEO says ‘go focus on the customer,’ every one takes it differently....
View ArticleThe Ultimate Training Manual
A good training manual is worth its weight in gold,… Begin With Your Tribal Culture The first page of the manual must be the company vision, or mission statement, told as simply as possible, in no more...
View ArticleReaching Out to New Clients
Does Your Spa Speak the Right Language? Busy, but not… When it comes to the perfect spa environment, every spa strives to be different, and offer the perfect retreat for clients and staff alike. But...
View ArticleWhat's New, What's Now
What’s new? What’s now? What’s hot? What’s not? Have you… Cash Cows are low-growth, high share treatments and products. These established, successful treatments and products need less investment to...
View ArticleIf I Could Choose...
Most aestheticians love their job; they live, breath, and constantly… Linda Orsuto, spa director and working aesthetician, 800 West Salon and Day Spa, Marlton, N.J., said her favorite thing to do for...
View ArticleHarassment in the Workplace
Imagine this scenario… you’ve had a long day behind the… Startled, you turn around to see one of your co-workers, James, standing behind your chair. “I know you need a massage,” says James. “Just let...
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